comparing traditional and digital publishing

The advantages of digital publishing compared to traditional printing are Digital publishing can give a range of content across different devices such as tablets and smartphones. A few examples of traditional printing are Etching, Linocut, Woodcut, Screen printing, Lithography and Gravure compared to digital publishing these methods are a lot more time consuming as it has to be done by hand whereas digital publishing can be done on a computer. Another advantage is that more people are going online and using smartphones/tablets which means they spend more time looking at the news and reading books online than going and buying a newspaper, magazine and books etc. A few examples of digital publishing are e-magazines, e-newspapers, adverts, DVD covers, Training materials, promotional material, flyers, e-books and leaflets. For example if you were to use an e-book, the advantages of this would be that it can be purchased instantly instead of going to a book store and buying a book, you can take it on the go with you and it’s easy to put away as you can just put your smartphone or tablet in your bag/pocket, can offer free samples of books, magazines to lure more customers into using e-books and lower production costs. The disadvantages of an e-book are, that it is harder to loan friends as you won't want to give them your smartphone/tablet and a change of reading experience as many authors don't want their books being turned into an e-book as it changes the experience of reading the book. Overall I think that digital publishing is better than traditional publishing as it’s a lot more modern and many more people use digital publishing. The Daily Mail is used to inform about the latest sports news. For example, the latest transfers and information about the football clubs. Also the Daily Mail is used to entertain people by inputing videos and pictures and information about the latest news. The font size is consistent; all the font is the same size. The title is big and bold blue. The colours of the website is mostly bright and positive colours like white, green and blue. Furthermore, the target audience is for people who are interested in the latest sports news.