Primary research: this is research carried out to answer a specific questions. It can involve questionnaires, surveys or interviews with individuals or small groups.
Secondary research: Secondary research makes use of information previously researched for other purposes and publicly available.
Qualitative research: this is based on opinions, attitudes, beliefs and intentions. This kind of research deals with questions such as why, Would, or How.
Quantitative research: This is research based on larger samples. Using more statistics valid. Quantitative research is concerned with data and addresses question such as how many, how often who when and where.
Objective questions: a question that is meant to trigger a certain response.
Subjective questions: Subjective questions are questions that are asked in a way to extract a certain response. For example a subjective question would be, "Do you think David Cameron is doing a good job?" As opposed to and objective question like "What do you think of David Cameron performance?"
Reliable questions: questions that can be trusted.
Valid questions: A valid question that is based on sensible reasoning.
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