Regulatory bodies

Regulatory Bodies in media is organizations that help to make media safe. One regulatory body is the ASA. They are a UK independent regulator of advertising across all media sectors. One example of what ASA do is the Barnando's advert in 2008. This advert was designed to raise awareness about domestic child abuse; it featured repeated scenes of violence towards a younger child and drug taking. The ASA said the aim of the advert justified the use of its strong imagery. Another Regulatory Body is BBFC who are responsible for giving films their censorship classification, e.g. U, PG, 12A, 12, 15, 18 and some video games content. The audience has to respect the rating that BBFC give. The producer has to make sure they include the correct content in films so they are suitable for an adult or for a child.